A short film's journey doesn't begin at production and it doesn't end at the premiere. Audience design offers filmmakers a creative and strategic framework to think about who their film is for, and how to reach them, from the very first story decisions to the final outreach strategy.
In this presentation, Berlin-based audience strategist Paul Rieth introduces audience design as both a creative and practical tool. Participants learn how to strengthen story development, sharpen their film's positioning, and build communication and outreach strategies that connect with the right audience at the right moment.
Organized in collaboration with Creative Europe Desk NL | Dutch Culture
Speaker: Paul Rieth (Get Your Crowd)
About the speaker:
Paul Rieth is a Berlin-based audience strategist, marketing consultant, and speaker specializing in audience design, engagement strategies, and maximizing impact for film projects. He regularly tutors and consults in training initiatives and industry programs such as TorinoFilmLab, Documentary Campus Masterschool, and other professional development programs across Europe. In 2025, he curated the industry training talks at DOK.fest München, exploring innovation in formats, funding and distribution, and audience building.
Paul is co-founder and senior consultant of GET YOUR CROWD, an agency that provides strategic consulting, workshops, and innovative content production for documentaries, feature films, and media projects. The agency specializes in audience engagement, crowdfunding, digital marketing, and content strategy, helping filmmakers reach, grow, and activate their audiences.
From 2021 to 2024, Paul contributed to the Filmuniversity Babelsberg KONRAD WOLF, working on Audience Design, Innovation, and Entrepreneurship. He is the author of DOK & CROWD (2015), a guide to financing and distributing documentaries in Germany.
Free access with an Industry/Student Accreditation, no prior registration required.