Building on the foundations of audience design, this hands-on workshop invites filmmakers to apply the tools directly to their own projects. Working in groups and through open discussions, participants experiment with audience-focused storytelling, positioning, and outreach strategies, gaining practical experience in using audience design to guide their short films beyond the premiere.
Guided by Paul Rieth, this session turns theory into practice and offers a rare opportunity to test ideas in a collaborative and supportive setting.
Organized in collaboration with Creative Europe Media Desk NL | Dutch Culture
Speaker: Paul Rieth (Get Your Crowd)
About the speaker:
Paul Rieth is a Berlin-based audience strategist, marketing consultant, and speaker specializing in audience design, engagement strategies, and maximizing impact for film projects. He regularly tutors and consults in training initiatives and industry programs such as TorinoFilmLab, Documentary Campus Masterschool, and other professional development programs across Europe. In 2025, he curated the industry training talks at DOK.fest München, exploring innovation in formats, funding and distribution, and audience building.
Paul is co-founder and senior consultant of GET YOUR CROWD, an agency that provides strategic consulting, workshops, and innovative content production for documentaries, feature films, and media projects. The agency specializes in audience engagement, crowdfunding, digital marketing, and content strategy, helping filmmakers reach, grow, and activate their audiences.
From 2021 to 2024, Paul contributed to the Filmuniversity Babelsberg KONRAD WOLF, working on Audience Design, Innovation, and Entrepreneurship. He is the author of DOK & CROWD (2015), a guide to financing and distributing documentaries in Germany.